Customers are often the best designers
TV’s have always been as big as moving crates. Now, the flat screen is improving the picture and making them less obtrusive, but also twice as expensive. Unfortunately, TV design still looks like a...
Read MoreCreative consumers make business grow
ONE of the questions that often get in my lectures is: Do consumers really want to give their creativity to companies? I think this article is a really good answer: “At the heart of...
Read MoreMichele Miller questions makes you walk
Most speaker talk and some walk the talk. But Michele Miller asks the right question. She makes the audience do the walk with their costumers. Read here questions in this Inc.com article.
Read MoreGet close and see more trends
On Trendwatching.com you can see more by close watching consumer global. Check it out.
Read MoreThe Tonya Harding success factor for figure skating and business
I find it very interesting why figure skating is so big now. It is on most of the channels on television and it seams like it was nowhere before. A friend of my daughter...
Read MoreA new brand that would make IKEA grow outside IKEA stores
The Swedish brand IKEA is in my opinion a bigger brand than the country Sweden. When I travel around in the world more people know about IKEA than about Sweden. Sometimes it is more...
Read MoreHeaven doesn’t have pressreleses, but hell does
Wal-mart doesn’t want to go to hell with there brand. So they recruitis blogger to help them. An Not-smart idea, read more at Jack Yan´s blog.
Read MoreOld Management vs. New Management
ONE of the big problems with old Management is that it is done at the top of companies. Old MBA and old school titles are grounded on a market that today looks more like...
Read MoreMaster Card is working with the ONE master: The Consumers!
Consumers are starting to do advertisements for big brands like Master Card (I did get this tips from Manoj). That’s great news for Master Card, maybe they could do an ONE card to? Then...
Read MoreMake love & build bottom line
Today I did hole a lecture for the local marketing organization, MiF (in Swedish). It was hold in Värnamo, a nice and green part of Sweden. Nice feedback and nice people.Before the lecture at...
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