Seth Godin is turning up the Heath
His always into something new and fun Mr Seth Godin, this time he works with Heath Row. Check it out and see for your self what you think of it: Squidoo.
Read MoreTwo pages about ONE in Brand Strategy
In the latest issue of Brand Strategy there is ONE great Cover Story: “The view from the top” by the legend David Aaker with input from gurus as Seth Godin. They talk strongly about...
Read MoreConsumers voice is getting louder
and lauder on the net. Consumers rate on companies and politics etc at sites as ResponsePlanet. The ratings will make consumers voice even more global than maybe the politicians.Who will you vote for?
Read MoreBollybranding to Sweden
In November I had the honor to hold a lecture at Advertising Agencies Association of India in Mumbai and did hold interviews. I am a big fan of Bollywood movies so I created a...
Read MoreHow to get a lost Boeing floating
In the success television series Lost, did there airplane land near an island. It is practical for an emergency landing to bee done on water, but most time there is no an island to...
Read MoreFree download of the “book trailer” of ONE (trailerONE: A book version of a movie trailer)
I am a big fan of both movies and books therefore I put together a movie trailer for my next book, which is called trailerONE: The purpose is the same as with a movie...
Read MoreWith “Management Camping” can 2000 business leaders, park in ONE boardroom
Here is an idea for how it can attract business people to go camping. For managers and leaders it is lonely at the top, they al need to get new perspective and ideas to...
Read MoreSwedish relation jamming is the mother of open source – Finland is the father
In Sweden is an open mind for relations. People here get married and separate faster than any ware in the world (that I now about). The result is families with parent’s responsibilities in 2-7...
Read MoreHow OS could make everyONE a winner
Today we have the OS 2005 in Torino, in year 2000 it was OS in Sidney. Participation in Sidney did create enthusiasm, with 46,000 volunteers. The TV audience was estimated at 3.5 billion. We...
Read MoreONE goes beyond make-up
Give the customer meaning free from hidden agendas. The cosmetics industry has given women an unrealistic image of themselves by holding up a fake mirror. A recent study showed that teenage girls often overestimate...
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