Real life research
Growing up in my mother’s hair styling salon was probably the best management education you could get when it comes to customer relations. Think about it for a second: what do you tell your...
Read MoreYahoo is taken a big step to be ONE
Now you can ask questions on any topic and get answers from Yahoo costumers (real people). Why not try and ask a question at Yahoo Answers?This is a good answer for Yahoo to bee...
Read MoreSee the new Zorro movie today for half the price by download the movie illegal
Slite-bio at cinema in Gotland (Sweden). This cinema have lost 40% of the young audiences. In an attempt to get young people to the cinema they are offering them half price on the new...
Read MorePassion with out Mondays
I am trying to live by m rule 7 days a week. “Passion with out Mondays.” Passion and business is ONE thing for me. There are companies using the word passion: Brussels Airlines claim...
Read MoreRead ONE press clip in A3 size
The ONE book is in one of the words best branding magazines: Contagious Magazine! Download and read the article here (PDF).
Read MoreGet close and see more
The closer you get to your costumers the more you see. Here is some great photos of how consumers look in Finland.How close is close?
Read MoreONE Charles Darwin
“It is the ONE that is most adaptable to change…that will survive”Charles Darwin It is beautiful words full of instinct and hope. Therefore I find it a bit strange when Chairman and CEO, Phil...
Read MoreIs FAKE a good brand name?
More and more brands are having the name REAL as a part of there brand name. I think it is more real to say it is fake. Only then would I as a consumer...
Read MoreCulturestones – Things that last over time
Back in the days when Englishmen colonial India, at that time does culture could not been more different than they where for each other. They influence the India culture with their way of being...
Read MoreThe grass is always greener on both sides of the hill
In my first book Detective Marketing, I did write: “The grass is always greener on both sides of the hill.” Today is consumer power growing so fast that I would like to ad “grassroots...
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