Secret Service is in your printer!
Do you know that every paper you print has a secret tracking cod? This tracking mechanism is the Secret Service version of “barcode consumers” embedded in their printouts. Why does not Xerox Printers instead...
Read MoreEvil vs. Good
It is only when evil kisses good that a new world can be created. Evil contains power and know-how. If every bullet fired in the former Yugoslavia had been a seed, the region would...
Read MoreA CEO that likes to put customers ahead of investors
“In my marriage, my wife’s happiness is an end in itself, not merely a means to my own happiness; love leads me to put my wife’s happiness first, but in doing so I also...
Read MoreBig boats are like big company’s heavy and need very much fuel to move
In future it will be possible to move ships across the oceans by using the wind. The company behind this dragon innovation is SkySails (film clip). Boats could save 50% fuel by using the...
Read MoreIs consumer focus to put your head on the rails?
Many CEO I meet tells me that they stay costumer focusing, by putting their head on the rails. That is a good think to do, but what if the consumer trains is “consumer power”...
Read MoreWho needs brands and companies? Not us
More and more, customers around a company are organizing themselves in such a way that the company is no longer necessary. Let’s take a hypothetical case: buying a car. A car is like milk:...
Read MoreToday Audi is lunching “Audi TV- channel”
Brands are becoming increasingly global and anonymous along with their products. SAAB has melted into GM, Volvo into Ford and Volkswagen has photocopied itself into Skoda and Seat. The products are becoming generic as...
Read More“Levis YOU” – New jeans that exploding with your creativity
The jeans market is continues to grow with even more styles and colors. When I talk with the sales people in clothing stores they say that the variety of jeans is directly related to...
Read MoreWhat do Tesco, Letterman and IKEA have that others don’t?
When the customer sees himself in the company by participating in defining a service, a product or personnel, the conditions for ONE have been laid down. Participation is based on a genuine interest for...
Read MoreMay I help you?
I do get board when sales people hunt me down in shops and never listen to me as a consumer. So last time I got the question “May I help you?” my answer was:No!...
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