Soul power vs. Hurricane
Yesterday there was a relief concert “DeSofo Hurricane” in Stockholm. World-class soul singers like Stephen Simmonds did give us the power of soul. The audience was collecting money for needed in New Orleans. The...
Read More“iPod dance” – A nonstop music solution with a perpetual battery
Consumers are complaining about the battery on Apple’s new iPod Nano. The cost of bad publicity can be astronomical when it makes headlines in Business Week and BBC. Here is ONE simple idea how...
Read MoreThe evolution of journalism is in the hand of the consumers
Today the consuming media is changing faster than it is developing. Consumers of media are now more than ever influenced by the development of the evolution of journalism. The saying “what you see –...
Read MoreShe is once, twice, three times a lady
That was how Lionel Richie did sing it in “Three times a lady” a long time ago. Today numbers in studies shows that women in some way influence entire 80% of consumer purchases. Still...
Read MoreONE lecture in Brussels
Did hold ONE lecture in Brussels at the 28 September for the members of The European Association of Communications Agencies (EACA). The audience was enthusiastic about the ONE topic and the coming book but...
Read MoreApple’s marketing is great, but consumers won’t pay extra if the brand fake quality
Apple must realize that the consumer truly is the King when many consumers converge at the same place on the Internet. Instead of engaging in “brand wars”, Apple should involve their consumers in their...
Read More10 TIPS FOR BECOMING MORE CREATIVE
1. Hire people who have different talents than you. 2. Install a random control in the elevator so that everyone ends up on the wrong floor. Get a head start by pressing the wrong...
Read MoreThe Big Moo – Makes a difference
Some of the smartest business thinkers — Made a book to make a difference. It is the big thinker Seth Godin that started the project and al benefit of all author royalties going to...
Read MoreIs transparency a protection for consumers?
A transparent market will never, in the long run, be able to accept corporations behaving like sharks. Before, neither consumer nor company has been able to seen the effect of consumer power. Modern research...
Read MoreOne-way from Hurricane Rita
Sadly headline after headline are screaming the same thing. • 100-mile traffic jam as one million flee • Houston packs up but can’t move out • 3 million people in traffic jam People suffer...
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