PennState University understands grassroots
A University is like a community. For new students it is important to understand the codes that the community builds on. They will not trust language that are build on corporate words, so they...
Read MoreProfit is why companies changes and develop
First step environment responsibility.Second step social responsibility.Third step positive consumer power. Companies will listen and change the way they work only if they make profit. That is the cynical reason for why even the...
Read MorePlease do not disturb
Please do not disturbWe are trying to guessWhat our costumers like. We have al seen the sign on hotel doors “Please do not disturb.” Companies use attitude as signs that are involving consumers ore...
Read MoreAdidas makes customization to an art form
Adidas have a concept that is called Adicolor (check it out). It is not new but now it is coming back strong and it will be a big rollout 2006. To give consumers only...
Read MoreDyslectic bloggers have more fun and makes the world more creative
Being dyslectic and write books, articles and now bloggs sounds like a bad idea for most people. But I find fun and it helps my spelling it also makes me more creative. When I...
Read MoreFrom Google Earth to Google Globe Traveling
Google Earth is a great service to see the planet in 3D. Today we use flat screen to see the world, but that doesn’t make it round. Should Columbus only use a computer instead...
Read MoreA new brand – No Bush Jeans
When many people unite against a brand, a demand for an alternative is created. It is in many way trendy to be against something. And at the same time people do want to make...
Read MoreIn the dark we are al radio professionals
Yesterday it was Radio Galan (in Swedish) a version of the Oscars for professionals working with radio in Sweden. The moderator Viktor Petroski, did ask if I hade any ideas for how to make...
Read MoreGood music is like good business
Good music is interacting like with the users and this is ONE of the strongest reasons for why music is so big. iPod is providing the music that’s why it is so big. Consumer...
Read MoreONE new idea for the world biggest flat screen
Today sells a lot of flat screens but they are all to expensive and small. Consumers do have to buy bigger and bigger to get a movie feeling. Why not make a solution that...
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