Knowledge makes us humble
For a week this words “knowledge makes us humble” has been growing in my mind. Then an evening in London last week I was out with my friends Roland and George. We went to...
Read MoreONE ice breaking cash machine for Absolut Vodka
To be a hot brand you need to be ice cold! Wherever we did go in London they recommended the Ice Bar at Belowzero in London. The vibes/buzz around this place was so strong...
Read MoreSaturday night fever, with no fever
West End in London has world-class musicals. But in this week I did see the musical Saturday Night Fever, it was not near as good as the movie. Intact it was the worse musical...
Read MoreFans are driving the PR Rally for Mitsubishi
This week I ended up on a PR event for Mitsubishi in Stockholm. They did show their cars and that they are a winner in the Dakar rally. As a consumer am also a...
Read MoreNot understanding is the easiest form of knowledge
Work consciously to create an atmosphere where everyone is comfortable. Use humor. Do not let the meeting become a forum for grievances. It is so much easier to criticize the ideas and suggestions of...
Read MoreThe world will only change with the right people
Jack Yan is ONE of doe’s heroes.Read his post “The brand wiki”and you will join his mindset.
Read MoreSee Steve Jobs pimp a naked Apple
Combine car seller with a comedian and you get Steve Jobs on stage. iPod sells without a car seller but the computers still need at least a comedian to motivate the prices and low...
Read MoreGeek Squad is a great service concept
Good service is mostly stop after the purchase; this opens a new market “the geek market.” “The holidays are over. Now it’s time to make (and break) New Year resolutions, recover from the one-too-many...
Read MoreI own you ONE!!
My publisher Cyan Books is right now editing the ONE book. I am sorry for it takes to long time to get the first chapter done. When it is ready we will post it...
Read MoreRestaurant Everything
I eat out a lot at restaurants. The problem is that after awhile it is boring for they don’t change their menu. Shouldn’t it be great with a restaurant that is total consumer focused?...
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