- 24 januari 2006
Knowledge makes us humble
For a week this words “knowledge makes us humble” has been growing in my mind. Then an evening in London last week I was out with my friends Roland and George. We went to...
Read More- 23 januari 2006
ONE ice breaking cash machine for Absolut Vodka
To be a hot brand you need to be ice cold! Wherever we did go in London they recommended the Ice Bar at Belowzero in London. The vibes/buzz around this place was so strong...
Read More- 21 januari 2006
Saturday night fever, with no fever
West End in London has world-class musicals. But in this week I did see the musical Saturday Night Fever, it was not near as good as the movie. Intact it was the worse musical...
Read More- 18 januari 2006
Fans are driving the PR Rally for Mitsubishi
This week I ended up on a PR event for Mitsubishi in Stockholm. They did show their cars and that they are a winner in the Dakar rally. As a consumer am also a...
Read More- 15 januari 2006
Not understanding is the easiest form of knowledge
Work consciously to create an atmosphere where everyone is comfortable. Use humor. Do not let the meeting become a forum for grievances. It is so much easier to criticize the ideas and suggestions of...
Read More- 12 januari 2006
The world will only change with the right people
Jack Yan is ONE of doe’s heroes.Read his post “The brand wiki”and you will join his mindset.
Read More- 10 januari 2006
See Steve Jobs pimp a naked Apple
Combine car seller with a comedian and you get Steve Jobs on stage. iPod sells without a car seller but the computers still need at least a comedian to motivate the prices and low...
Read More- 9 januari 2006
Geek Squad is a great service concept
Good service is mostly stop after the purchase; this opens a new market “the geek market.” “The holidays are over. Now it’s time to make (and break) New Year resolutions, recover from the one-too-many...
Read More- 8 januari 2006
I own you ONE!!
My publisher Cyan Books is right now editing the ONE book. I am sorry for it takes to long time to get the first chapter done. When it is ready we will post it...
Read More- 6 januari 2006
Restaurant Everything
I eat out a lot at restaurants. The problem is that after awhile it is boring for they don’t change their menu. Shouldn’t it be great with a restaurant that is total consumer focused?...
Read More