• 24 januari 2006

Knowledge makes us humble

For a week this words “knowledge makes us humble” has been growing in my mind. Then an evening in London last week I was out with my friends Roland and George. We went to...

Read More
  • 23 januari 2006

ONE ice breaking cash machine for Absolut Vodka

To be a hot brand you need to be ice cold! Wherever we did go in London they recommended the Ice Bar at Belowzero in London. The vibes/buzz around this place was so strong...

Read More
  • 21 januari 2006

Saturday night fever, with no fever

West End in London has world-class musicals. But in this week I did see the musical Saturday Night Fever, it was not near as good as the movie. Intact it was the worse musical...

Read More
  • 18 januari 2006

Fans are driving the PR Rally for Mitsubishi

This week I ended up on a PR event for Mitsubishi in Stockholm. They did show their cars and that they are a winner in the Dakar rally. As a consumer am also a...

Read More
  • 15 januari 2006

Not understanding is the easiest form of knowledge

Work consciously to create an atmosphere where everyone is comfortable. Use humor. Do not let the meeting become a forum for grievances. It is so much easier to criticize the ideas and suggestions of...

Read More
  • 12 januari 2006

The world will only change with the right people

Jack Yan is ONE of doe’s heroes.Read his post “The brand wiki”and you will join his mindset.

Read More
  • 10 januari 2006

See Steve Jobs pimp a naked Apple

Combine car seller with a comedian and you get Steve Jobs on stage. iPod sells without a car seller but the computers still need at least a comedian to motivate the prices and low...

Read More
  • 9 januari 2006

Geek Squad is a great service concept

Good service is mostly stop after the purchase; this opens a new market “the geek market.” “The holidays are over. Now it’s time to make (and break) New Year resolutions, recover from the one-too-many...

Read More
  • 8 januari 2006

I own you ONE!!

My publisher Cyan Books is right now editing the ONE book. I am sorry for it takes to long time to get the first chapter done. When it is ready we will post it...

Read More
  • 6 januari 2006

Restaurant Everything

I eat out a lot at restaurants. The problem is that after awhile it is boring for they don’t change their menu. Shouldn’t it be great with a restaurant that is total consumer focused?...

Read More