Create more Kodak moments
If you sell cameras, for instance, you’ll sell more close to where there’s something to photograph. Kodak should really create more Kodak moments: the Spanish steps in Rome, the Eiffel Tower… A tourist destination...
Read MoreWhat is it good for? Absolutely nothing!
Exactly that is the feeling you get as a consumer, when you give positive feedback to companies. They only respond on feedback to consumers that are not satisfied. When companies only give unsatisfied consumers...
Read MoreNot for kids
This show is not for kids, more for wild animals. You most check out this film clip. Probably the show is not maybe for your kids.
Read MoreWhy some say no to ONE
Many CEOs say “ONE sounds great, but we have so much work to do just trying to live up to our promises to the consumer that we can’t afford to think about the future...
Read MoreFortune Magazine on Hollywood vs. Bollywood
Read Y.A. Pitalwalla article Hollywood vs. Bollywood in Fortune Magazine. The reporter has a great feeling for combing numbers with the fact that Bollywood is developing fast. Personally I think it will explode when...
Read MoreHow you can start ONE newspaper today!
A local newspaper should be as a mirror where consumers can see themselves. That is the reason why I like the name of the newspaper Mumbai Mirror. But where is your ONE local mirror...
Read MoreIs design next step for China?
Business Week (Asia edition) have “China design” as cover story.Sony had problem to connect to young Chinese so they went out on the streets of China to get ONE with the consumers they wanted...
Read MorePeter Drucker x 95
Some thinkers will always be a part of eternity; Peter Drucker is one of them.Sadly after 95 years he left this place on earth but others will procede his lifetime work. At his last...
Read MoreBollybranding – Makes consumers dance
In India the culture is stronger than any Brand book in the world. That is the reason for why Worldwide CEO of Lowe, Tony Wright talked about the colonial corporate and that its time...
Read More