When branding looks and feels great
A branding magazine that looks as good as it feels. Take a look at their new site Contagious Magazine and check out the latest news on branding to get inspired as I do. One...
Read MoreONE lecture at The Advertising Agencies Association of India (AAAI). It was hold yesterday in Mumbai, download it for Free!
India is an incredible land full of incredible people. I had the opportunity to see most of them in the audience of AAAI yesterday. The audience consisted of 550 Indians. They were enormous enthusiastic...
Read MoreFly with Jodie Foster
In the new movie Flightplan does actor Jodie Foster lift the acting to a theatrical level. Why not make this great movie into a theatre? It would be great if it then could be...
Read MoreFind al books with Google print
I love reading books and is always looking for good books to read. With Google print it is easy.Maybe they have children’s book for the Google kid?
Read MoreVive la revolution!
The France the revolution will always be a part of their culture. That’s ONE strong reason why 20 towns are on fire around Paris today. Around the world millions of consumers are revolting against...
Read MoreExperiment on human-animals
The safety development of cars has been as primitive as experiment on animals (how needs seatbelts they told consumers?). We did not see the lies that the car industry gave human-animals. Today consumer power...
Read MoreCoke spent $2.5 billion on advertising
How much does their consumers spend on Coke? At least, billions of bottles. If Coke stop doing advertising as a monologue and involve their consumers they could get free advertising for more than $100...
Read More100.000 fans doing “Storysinging ala Roma”
Italian super star Eros Ramazzotti hold a concert for 100.000 fans at Stadio Olimpico in Roma. In the old days the audience use there lighter to contribute and be a part of the concert....
Read MoreA smile is power
When consumers and companies are smiling to each other they move towards each other. On the photo I am ONE small consumer smiling and moving forward. If the smiling is not enough to get...
Read MoreDo you have the balls?
When filming a Sony commercial they did throw out 250.000 multi-coloured ‘superballs’ bouncing down the streets of San Francisco (film clip). Why not let the balls be captured by 250.000 consumers/Sony fans? Then they...
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